Braderie de Megève d'automne

Far from being just a clearance sale, this friendly event marks the start of winter for locals and visitors alike, who are eager to discover the trends for the coming season in a festive atmosphere. Unlike the summer edition, which takes place in the pedestrian streets, the Fall Braderie is held at the sports arena. Organized by UCHARM (Union of Merchants, Hoteliers, Artisans, and Restaurateurs of Megève), the event brings together the resort’s businesses in a unique and welcoming space. This “village” format allows major sports brands, ready-to-wear boutiques, and concept stores to offer a sneak peek at their new winter collections. It’s the perfect time to check out the latest innovations in ski gear, update your technical wardrobe, or find inspiration in the newest trends in alpine decor. Designed as a true gathering place, the Fall Braderie goes beyond a simple shopping experience. The Esplanade transforms into a gathering place where the “village spirit” truly comes to life. Between booths, visitors can enjoy a food court showcasing local products and comforting gourmet treats—perfect for the cool October days. To ensure this weekend is a celebration for the whole family, the organizers have also set up areas dedicated to children. Games and fun activities are available on-site, allowing parents to stroll around at their leisure while the little ones have fun outdoors. A unifying event that combines commercial vibrancy with the Mégevan way of life.